February 12, 2007

Microsoft PlayReady

Microsoft Announces Breakthrough Technology Enabling Simple Access to Broad Set of Digital Content, Including Music, Games, Video, Ring Tones and Pictures

Our wireless partners worldwide asked for a single system to power a growing array of business models and consumer scenarios — the result is Microsoft PlayReady.  With consumer demand for digital goods of all types growing exponentially, this technology delivers a foundation for the future and accelerates the transparent delivery of rich content to consumers.
Amir Majidimehr, VP Consumer Media Technology group at Microsoft

The mobile entertainment market is huge and Microsoft PlayReady is looking for a big slice of the action.


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