February 12, 2007
Our wireless partners worldwide asked for a single system to power a growing array of business models and consumer scenarios — the result is Microsoft PlayReady. With consumer demand for digital goods of all types growing exponentially, this technology delivers a foundation for the future and accelerates the transparent delivery of rich content to consumers.
– Amir Majidimehr, VP Consumer Media Technology group at Microsoft
The mobile entertainment market is huge and Microsoft PlayReady is looking for a big slice of the action.