CPC VS CPM

February 26, 2007

Contextual Ads

An Ad Upstart Forces Google to Open Up a Little

Contextual ads generated about $2 billion in revenue last year, in the trade they are called CPC ads. CPM ads have earned much more revenue, but remember that blogs depend on an audience that subscribes via an RSS Reader, if you read a blogs feed you will never see their CPM ads, yet the big money blogs say they are getting subscribers and page-views.

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