The Cookie King

April 13, 2007

Cookie Cash

Google Buys DoubleClick for $3.1 Billion

DoubleClick has served more cookies then Nabisco and Keabler combined and now they have sold all those valuable crumbs of information about you and me to Google for $3.1 billion in cold cash.

Google says their not evil, but DubleClick certainly is. I spent the week at Search Engine Strategies in NYC and met with DubleClick at their booth, they were all in suites, ties and high heals.

Literally as this announcement was made I was at a session on AJAX listening to Google engineers talking about crawling practices.


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