aQuantive For 6 Billion

May 18, 2007

Microsoft Online Advertising

Microsoft to Acquire aQuantive, Inc.

Microsoft just announced they are acquiring aQuantive, Inc., for $66.50 per share in an all-cash transaction valued at approximately $6 billion.

The advertising industry is evolving and growing at an incredible pace, moving increasingly toward online and IP-served platforms, which dramatically increases the importance of software for this industry. .Today’s announcement represents the next step in the evolution of our ad network from our initial investment in MSN, to the broader Microsoft network including Xbox Live, Windows Live and Office Live, and now to the full capacity of the Internet. Microsoft is intensely committed to creating a thriving advertising business and to partnering closely with all key constituencies in this industry to help maximize the digital advertising opportunity for all.Steve Ballmer

This acquisition into digital media, aQuantive is the parent of Atlas, DRIVEpm and Avenue A | Razorfish doesn’t say much about Steve’s confidence in the Online Services Group.

I spoke to Steve Berkowitz several weeks ago in New York about placing ads from Microsoft on community blogs, he said we want to do it right and we’re not ready yet.

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