December 7, 2007
Note that the Blog Council was launched last week with an old fashion Press release and no RSS feed….
Every major corporation is struggling with the question of how to use blogs and engage the blogosphere the right way, – Sean O’Driscoll, GM, Community Support Services, Microsoft.
It’s simple Sean, the web is an interactive medium and blogs are the easiest way known to publish and converse with people.
Old fashion PR is just a way to rearrange the language and talk at people, companies who listen to their customers always benefit.
Corporations who are frightened of anonymous posters need to help us find our way towards a system of Identity on the web.