January 20, 2008
Apple has one story to tell and it’s to consumers. Microsoft has three stories to tell, the consumer, the enterprise and the developer.
Microsoft PR is pathetic, no one cares for formal Press Releases anymore and the message is often confused because consumers are listening to the enterprise story and the developer dialog drives them crazy.
Microsoft should abandion PR and move to a platform of three authoritative blogs, one for the enthusiastic consumer, another for corporate clients and a third for the developer community.